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Nike celebrity Liu Xiang said he was sorry for his dramatic withdrawal from the Olympics, but he had no choice, because the pain was unbearable from a foot injury.
“There are so many people are concerned about me and support me Tut. Am really sorry. But there’s really nothing I could do,” shot down, disconsolate Liu told China Central Television in an interview broadcast Tuesday. great hope of China for the glory of track at the Beijing Games, has retired from the heat in the 110 meter hurdles, shocking and disappointing millions of Chinese people to see, to defend his title Olympic was at home. Liu, 25, won China’s first Olympic gold medal on the track in Athens four years ago, and became a superstar to rival NBA hero Yao Ming at home and a head appears in the millions for the Beijing Games. His surprise resignation on Monday shocked not only China but the world. His coach was at the vanguard of those who wept openly. Communist leaders China has sent a message of support to Liu and his team, which was printed Tuesday (August 19) on the first page of Chinese newspapers – a sign of recognition of sport’s popularity in China. In the translation of comments Liu Xinhua, he said: “I did not feel right when I warm up before the race I knew my foot would not be me, I felt painful when I was jogging …” He mentioned on how to run once the competition just two weeks before the event walk-out. Also in the translation Xinhua: “I did not know why things are this way, “he said.” I wanted to hold on. But I could not. It was unbearable. When I finished the race, I would have risked my tendon. I could not describe my feelings this time. ” rumors circling for weeks that Liu suffered a leg injury, since it was formed in solitude before his first appearance in the Bird’s Nest stadium on Monday. In his warm-up, Liu grin through gritted teeth. When the starting gun fired, Liu launched on the blocks, but immediately started limping and hobbling carefully after crossing two barriers. Soon, the gun is fired again to signal a false start by another hurdler. Rather than head back to the blocks, he headed to the stadium to the locker room in the first race of the first race of the event for which clear favorite. Liu wanted to know everything he feared serious damage to his damaged tendon, but promised he would be competitive as soon as his back foot 100% recovered. “I know I got the ability, once my foot,” Liu said, according to a translation of the interview by the Associated Press. “It is now the most important thing is to heal my injury. I still have a chance next year, after all, I am always at the forefront. I must be optimistic, and I should not blame everyone and everything, but not me. I will not give up so easily. “ The head of the Communist Party’s highest gaming monitor is the Vice President Xi Jinping. He sent a message to the General Administration of Sport on Monday to offer sympathy and encouragement to Liu and his Coach expressed. Xi is widely considered the heir of President Hu Jintao. The message was printed on the front page of People’s Daily, was the flagship journal of the Communist Party, and other documents “the country’s leaders give consideration to injuries Liu, and hope he can stay healthy again soon. understand “” We all know that Liu quit the race due to injury, “Xi said.” We hope he can relax and focus on recovery. We hope that after his recovery, he will continue to train hard and fight even harder to national honor. “
Liu also sponsors a comprehensive support for their athletes asterisk indicates the completion of a full-page ads in newspapers in English and Chinese language and television spots to run. Despite the disappointment of one of his biggest endorsers, Nike will host injured Chinese hurdler Liu Xiang, instead of hoping that it would disappear. This is the kind of thing that makes Nike a leader in sports marketing. If other private lenders cringe at the thought of one of their endorsers top to bottom, think policy makers in the Nike camp in effect: “How can we go about it, and turn it into a great human moment that appeals to people?” Print advertising, which is about the China Daily and local newspapers here in Beijing in circulation that contain the face of Liu Xiang and the copy below (in Mandarin):“Love competition.Love your risk pride.Love they won the back.Love him all you got.Love glory. pain.Love I love sport, even if it breaks, you do the heart. Just. “
Nike said the display, a portrait photo of a lucid, serious Liu studied directly at the camera lens. Tags: Agony, foot, Glory, Nike, olympic gold medal